Surveillance and Tracking Services

Surveillance and tracking are two related activities that involve monitoring a person or group. Examples of surveillance tools include security cameras in public places like airports and train stations and point-of-sale systems in commercial buildings.


Counter-surveillance involves not being observed or making it difficult for someone to observe you. Examples of counter-surveillance are citizens photographing police officers and groups such as Copwatch, which monitors police activity to prevent abuse.

People Tracking Solutions

The ability to track people in a variety of environments offers numerous business applications. A construction company wants to know who enters and exits a gated site, a data center needs to document who moves servers and when, and an oil rig operator must keep track of crew members in case of an emergency.

Smart tracking technologies include a combination of sensor, wireless, and analytics solutions. rfidCollect helps customers select the right technology for their specific application. Typical sensors include passive infrared (PIR) and microwave motion detectors that measure the relative movement of objects. Other sensor types include Time of Flight (TOF) that measures the return time and wavelengths of laser beams to determine the position of the device.

An advanced people tracking solution integrates Artificial Intelligence (AI) technologies such as facial recognition, person re-identification, and person attribute recognition to recognize and track individuals. These AI video analysis technologies improve the recognition rate of tracking people trajectories and enable faster search.

New-generation smart people tracking systems integrate with existing surveillance cameras and work alongside VMS software to automatically analyze, identify, and track people in real time. They also help identify patterns of movements within a workplace that could be contributing to unsafe conditions. For example, if an accident occurs regularly in one area, the system can alert managers and suggest changes to improve safety.

Asset Tracking Solutions

From life-saving medical equipment to business-critical IT hardware, nearly every organization has physical assets that are critical to operations. The good news is, the right asset tracking solution can help prevent loss or theft of these tangible goods and optimize utilization.

The best asset tracking solutions use GPS, RFID, barcode, or a combination of these technologies to automatically identify and record data about assets. They also allow for a user to remotely access the information via a web based dashboard or smartphone iOS / Android app.

In addition to improving security and productivity, asset tracking solutions can be used to keep track of inventory levels, maintain compliance with industry protocols, and monitor depreciation. For example, HIPAA regulations bind healthcare units to securely manage and track equipment — and an asset tracking system can ensure that all necessary information is documented for auditing purposes.

Additionally, an asset tracking solution can prioritize industrial safety by marking unsafe zones in real time so workers receive warnings when their equipment moves into dangerous areas. And engine hour alerts can help prevent costly repairs and downtime by allowing you to schedule preventive maintenance before damage occurs. Lastly, by providing visibility into equipment locations and usage, an asset tracking solution can also help reduce waste. By enabling you to see which equipment is being used at any given moment, an asset tracking solution can make it easier to match the right equipment with each job.

Event Tracking Solutions

Event tracking is an essential part of product analytics, providing insights into user behavior to improve features and enhance the customer experience. These insights are key to driving growth and boosting conversions. Effective strategies include choosing the right analytics tools, collaborating with developers to embed tracking codes and SDKs, and conducting regular data audits. Other important practices include ensuring regulatory compliance and maintaining privacy protections. This can be achieved through implementing data collection methods that are scalable and easy to integrate, as well as establishing feedback loops with users.

Location Tracking Solutions

Ensure you know when a person, animal or vehicle has reached a certain destination by using location GPS tracking solutions. This functionality is used both in enterprise solutions (such as monitoring transport fleet movement) and for broader applications in apps such as parental controls or for tracking movements of pets, children or elderly people.

Tracking systems are critical for many businesses and government organizations to drive real insight from data that is tied to the specific place where a person or object does something. Combined with the ability to analyze spatial patterns, these solutions are extremely powerful and useful in the context of business analytics.

While there are a range of benefits to tracking technology, it is important to consider the privacy risks as well. Tracking data in the wrong hands could be used by thieves, stalkers or other criminals to help them commit crimes. This is also a concern for users of mobile applications and other services that use location information. Counter-surveillance devices are available that can be used to jam the communication of a tracking device, although this may also stop other signals such as phone communication.