Artist Representation


Artists who derive income from their artwork often use a representative to market and sell their work. Artist representatives are expert schmoozers who have a developed network of affluent clients and can negotiate a high percentage of sales.


However, representation can be expensive and take a large chunk of an artist’s profits. Therefore, artists should carefully consider whether this is the right move for them.

Getting Started

Artist representation can be an excellent career path, but it’s also a very specialized field. A reputable art agent will only take on clients who are a good fit for the company. This is especially true for young artists seeking representation, who may not have the experience or resources to evaluate an agent’s ability to meet their goals.

A reputable artist rep will have an established network of galleries, museums and other venues where they can promote their clients’ work. In addition to their sales and marketing expertise, they will have a keen sense of the value of their client’s works and be able to negotiate favorable pricing for them. They are also expert schmoozers, happy to talk up their clients at luncheons, art openings and more.

In order to get a good feel for the industry, young artists should seek out art agents who specialize in their genre or have a connection to their work. They can give them insights about the nuances of the business and how to best prepare themselves for it.

Because of the time and effort involved in promoting, selling and negotiating for their clients, art agents are generally picky about who they represent. They will want to make sure that their clients have the artistic maturity to sustain a professional brand over a long period of time.

Understanding the Industry

Artist 블로그관리대행 representatives must have a solid understanding of the industry in which they operate. This can be gained through working with another representative as an assistant, or by interning in a gallery or music studio. Having a degree in art or music is also helpful in getting a job as an agent, though it is not necessary.

Agents often have a network of clients looking to purchase work, so they are often willing to invest time in promoting artists they believe will be able to sustain their careers. This investment is a large part of why agents are so picky about which artists they choose to represent. They want to know that their clientele can afford to continue purchasing the artists’ works, and they don’t want to waste their time promoting young talent that may burn out or change their style in a few years.

Many times, artists are discovered by their representation professionals based on their projects or the online presence they have built up. This can be particularly true in the music industry, where musicians are able to create and distribute their own work through websites and online services. As a result, most musicians don’t need to rely on the traditional label system to find work.

Finding a Mentor

Finding someone who can mentor you through the process of artist representation is vital. A good art agent will be able to provide guidance and support through the entire career cycle, from initial introductions to developing a client list and negotiating sales. This can make a significant difference in the success of an artist’s career.

It is often possible to find an artist representative who has had a successful career in the same industry in which you work. This may be a gallery owner or an established artist who has a good reputation in the field and has connections with other artists. It is also important to look for an agent who has experience representing a range of artists.

Artistic careers can be incredibly isolating and working with a mentor can help you get support and learn how to manage your career. They can also be a great source of empathy and understanding, as they likely have had similar challenges throughout their own careers.

If you are unable to find an agent who can take on the role of mentoring you, it may be possible to seek out a mentor online. One website, Mentorly, has recently launched and connects creatives looking for guidance (or “mentees”) with established members of their fields. Mentees can browse mentors in a wide range of industries, including visual arts, film, design and music, with search parameters like profession or genre.

Getting a Job

Artists can also find representation by simply reaching out to potential agents and agencies. These people may be able to help the artist in a range of ways from selling individual works, scouting commission opportunities, finding licensing deals or scheduling events. The agent should also be willing to put the client’s interests ahead of their own and uphold professional standards. It’s worth contacting a prospective manager by telephone or email to check out their reputation and see what kind of work they typically deal in. If they represent landscape photography but aren’t interested in figurative sculpture, it might be time to move on.

The person representing the art should be able to manage all of the daily business demands, while guiding the client’s career path over the long term. Whether they’re independent, part of an artist management agency or working at a gallery, they can use their experience to understand the value of an artwork and how it fits into the wider industry.

The career path for an Artist Representative is much like that of a Manager. They often start out as an Intern and then move into Assistant roles before progressing into a role in the Artist Relations or Artist Development department of a record label or similar arts company. Alternatively, they may even begin their career in another area of the business (for example, Marketing) before transitioning into these departments.